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Missouri citizens authorized legal mobile and retail sports betting, permitting managed books to take bets next year.
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The sports betting ballot measure gone by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has a few of the very best sports betting fans in the world and they revealed up big for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a . "On behalf of all 6 of Missouri's professional sports betting franchises, we desire to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and guarantees we no longer lose valuable tax earnings to our surrounding states. Most notably, the passage of Amendment 2 implies a new, devoted, long-term funding stream for Missouri classrooms."
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Missouri sports betting next actions

Voter approval implies as much as 14 mobile sportsbooks could start accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will certainly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot procedure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely introduce their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.

The staying 6 licenses are scheduled for each of the major expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most popular supporters of the tally procedure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers ought to anticipate other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri voters authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars
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Missouri's tally step enables every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments managed by the 6 casino operators are expected to open in-person wagering choices such as sports betting kiosks and potentially committed, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or adjacent to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot step needs the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting wagering campaign comes in spite of millions in funding opposing the procedure from among the state's largest gambling stakeholders.

Caesars invested millions of dollars to beat the measure. In the majority of other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per handled home.

In that scenario in Missouri, Caesars would be afforded a minimum of 3 prospective licenses, one for each gambling establishment it manages. Instead, Caesars just has one. In states with the license-per-property design, companies can either open extra in-house books or, more frequently, farm out the license to a competitor that pays an accompanying charge in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering manage market share, could possibly have a leg up on their rivals by earning the set of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot measure would seem to favor the two nationwide market leaders.
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Polling previously in the year showed the "yes" vote with a small lead. Support efforts were strengthened by tens of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would produce for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' advertisements were deceptive and the tens of countless forecasted dollars raised would have a minimal impact in a state that currently spends billions on education annually.